How we built this

Publishers in the 21st century face a myriad of challenges, from the loss of advertising dollars, to the demands of the 24-hour news cycle, and competition with new media platforms for readers. Project Syndicate is no different, and, in an effort to create an open dialogue among publishers, How We Built This will provide an inside look into how we are tackling these challenges.

  1. Our Monetization Strategy

    Our Monetization Strategy

    Publishers in the 21st century face a myriad of challenges, from the loss of advertising dollars, to the demands of the 24-hour news cycle, and competition with new media platforms for readers. Project Syndicate is no different, and, in an effort to create an open dialogue among publishers, How We Built This will provide an inside look into how we are tackling these challenges.

    In this first installment, we start with unquestionably the most pressing question publishers face: how do we monetize our content? And from there, how do we limit churn? Our approach revealed two main challenges. Here’s how we tackled them.

    How we Built this: Monetization

Stay tuned for the next installments of How We Built This, where we will discuss:

Giving the Gift of Knowledge